| [蜂朝网 - 英国留学生硕士毕业论文作品摘要-Does the failure of ‘first e-bank’ show that e-bank can not succeed?] | |
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Does the failure of ‘first e-bank’ show that e-bank can not succeed? Customers still value direct contact with people in their bank branch.
Most consumers shy away from E-banking. A vast majority of bank customers
thinks that an on-line banking service is not important for their relationship
with a bank. According to a survey by Deloitt Consulting (Erik, 2001),
less than one third of customers rate e-banking as an important service
and of those only 22% actually use it. Even more unwelcome news for many
banks will be the poll finding that more than 30% of customers do not
even know whether their bank provides on-line services at all. Bibliography: |
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